Here's how this'll work.
The rabbit is named Mosquito. Mosquito is a web developer and this is 'Mosquito's Web Zone,' a website that he programmed. You're talking to him on his website. He'll say something in a post like the one you're reading this from; everything he says will be juxtaposed with a .gif of his face, indicating the tone of the scene.
Below is a list of links. These are potential responses to what Mosquito says; if you click one, it will lead down a distinct narrative branch. I'm planning to include 2-3 of these for every page.